Education

Arizona State University 2003 - 2007

  • Major: Social Psychology
  • Founding Member - Sigma Pi Fraternity - Beta Kappa Chapter

Mesa Community College 2007 - 2009

  • Major: Ecommerce Management

Technical Expertise

I am proficient in:

Methods Agile, Kanban, Waterfall
Sales Salesforce Sales Cloud, Salesforce Partner Communities
Marketing Salesforce Marketing Cloud, Adobe Marketing Cloud, Marketing Automation (e.g. Zapier), MailChimp
CMS WordPress, Drupal, Kentico, Magento
Software Adobe Creative Suite, RekordBox  
Ecommerce Shopify, SquareSpace, PayPal
AI ChatGPT, Gemini

Work History

Genuine Parts Company

Multi-Domain Product Manager - Sales, Marketing Oct. 2022 - Present

  • Align product strategies, boosting engagement and revenue by 15%.
  • Utilize Agile methodologies to drive evolution, gaining a 20% efficiency gain.
  • Foster a culture of learning and collaboration, increasing team productivity by 30%.
  • Translate visions into actionable strategies for enhanced product development.
  • Collaborate in Agile environment for integrated, coherent product development.

Berkshire Hathaway HomeServices

Product Manager - Lead Generation, Marketing Jun. 2021 - Oct. 2022

  • Oversaw strategic roadmap for Salesforce Sales Cloud, increasing user engagement by 10%.
  • Optimized customer journeys, resulting in 8% increase in conversion rates.
  • Spearheaded integration of third-party platforms for new B2C communication channels.
  • Conducted product demonstrations, accelerating product readiness.
  • Implemented Agile methodologies for increased organizational efficiency.

Cox Automotive

Sr. Product Owner - CRM, Marketing Jan. 2017 - Jun. 2021

  • Implemented Salesforce technologies for marketing and lead generation for 22 brands.
  • Guided stakeholders in technology roadmaps aligned with organizational goals.
  • Championed use cases enhancing lead generation and customer experiences.
  • Facilitated Agile ceremonies, ensuring alignment between CRM strategies and product direction.
  • Spearheaded stakeholder engagements, driving CRM and marketing initiatives.

Manheim

Marketing Technologist - Demand Generation Apr. 2014 - Jan. 2017

  • Managed Salesforce Sales Cloud, driving lead generation and outreach at industry events.
  • Oversaw Agile product management, liaising with diverse teams for strategic goals.
  • Secured critical investments to advocate for product growth and adoption.
  • Enhanced engagement and lead conversions through CRM and website integration.
  • Pioneered an omni-channel lead nurturing process, enhancing customer response.

Projects/Products

Phoenix Mobile

Team Leader - Agile Development

  • Diary Of A Mad Man

Awards & Accomplishments

Magna Cum Laude

Jun. 2009

Achievements and accomplishments can be listed here.

Contact Me

Contact details and additional information can be included here.