Education
Arizona State University 2003 - 2007
- Major: Social Psychology
- Founding Member - Sigma Pi Fraternity - Beta Kappa Chapter
Mesa Community College 2007 - 2009
- Major: Ecommerce Management
Technical Expertise
I am proficient in:
Methods | Agile, Kanban, Waterfall |
---|---|
Sales | Salesforce Sales Cloud, Salesforce Partner Communities |
Marketing | Salesforce Marketing Cloud, Adobe Marketing Cloud, Marketing Automation (e.g. Zapier), MailChimp |
CMS | WordPress, Drupal, Kentico, Magento |
Software | Adobe Creative Suite, RekordBox |
Ecommerce | Shopify, SquareSpace, PayPal |
AI | ChatGPT, Gemini |
Work History
Genuine Parts Company
Multi-Domain Product Manager - Sales, Marketing Oct. 2022 - Present
- Align product strategies, boosting engagement and revenue by 15%.
- Utilize Agile methodologies to drive evolution, gaining a 20% efficiency gain.
- Foster a culture of learning and collaboration, increasing team productivity by 30%.
- Translate visions into actionable strategies for enhanced product development.
- Collaborate in Agile environment for integrated, coherent product development.
Berkshire Hathaway HomeServices
Product Manager - Lead Generation, Marketing Jun. 2021 - Oct. 2022
- Oversaw strategic roadmap for Salesforce Sales Cloud, increasing user engagement by 10%.
- Optimized customer journeys, resulting in 8% increase in conversion rates.
- Spearheaded integration of third-party platforms for new B2C communication channels.
- Conducted product demonstrations, accelerating product readiness.
- Implemented Agile methodologies for increased organizational efficiency.
Cox Automotive
Sr. Product Owner - CRM, Marketing Jan. 2017 - Jun. 2021
- Implemented Salesforce technologies for marketing and lead generation for 22 brands.
- Guided stakeholders in technology roadmaps aligned with organizational goals.
- Championed use cases enhancing lead generation and customer experiences.
- Facilitated Agile ceremonies, ensuring alignment between CRM strategies and product direction.
- Spearheaded stakeholder engagements, driving CRM and marketing initiatives.
Manheim
Marketing Technologist - Demand Generation Apr. 2014 - Jan. 2017
- Managed Salesforce Sales Cloud, driving lead generation and outreach at industry events.
- Oversaw Agile product management, liaising with diverse teams for strategic goals.
- Secured critical investments to advocate for product growth and adoption.
- Enhanced engagement and lead conversions through CRM and website integration.
- Pioneered an omni-channel lead nurturing process, enhancing customer response.
Projects/Products
Phoenix Mobile
Team Leader - Agile Development
- Diary Of A Mad Man
Awards & Accomplishments
Magna Cum Laude
Jun. 2009
Achievements and accomplishments can be listed here.
Contact Me
Contact details and additional information can be included here.